Process

We explore your audience's behaviors and search patterns using keyword generation tools and other strategies. This stage also incorporates competitive analysis, along with considerations for audience language and location.

We conduct expansive Google searches and analyse the results. By integrating keyword and behavioural data, we discern where your audience gravitates and identify the most visited sites and pages

Use our data and tools to explore the content within your media landscape and discover valuable insights.

• Brand Search - our tool helps you find your brand and competitors within your landscape"
• Research Terms - use our tool to explore your landscape, for example, find out how many recipe sites are mentioning 'air fryers'.
• Top Content - utilise our data to identify the most influential pages for your audience segment.
• Keyword Mapping - discover which keywords are helping any content to rank higher.
• Location Filters - filter results based on country or language to get a clearer picture of specific markets.

Use our automatic visualiser to create data charts for selected audience segments. This tool aids in shaping your briefs and making data-driven planning decisions.

Repeated audience mapping over time allows us to monitor changes. Are your marketing efforts making a difference? Has the organic landscape shifted in your favour? Are there new opportunities or threats?

Our data and maps provide an objective view of your audience experience, enabling smarter allocation of resources to your marketing campaigns.